Post by mdshamolahmed01 on Mar 10, 2024 10:47:09 GMT 3.5
If you’ve decided to commit to a full-scale content audit in the weeks to come, rest assured that no evaluation process can last forever. While content audits should probably be performed on an annual or biannual basis, having a distinct process in mind can ensure the entire project goes smoothly and as quickly as possible. 1. Compile a Giant Spreadsheet The first step to a content audit is creating a spreadsheet to serve as a repository for all of your website pages.
As Cohen points out, it’s simplest to evaluate on a page-by-page basis. The following graphic from Country Email List Boost demonstrates some of the fields you can include in your spreadsheet: spreadsheet Include a clear description of each website page, which will typically consist of the page or blog title, and URL. Other fields to include are space for notes on any changes made, number of inbound links, conversion rate, the CTA used, rich media types, keywords ranked on the page, views, and social shares.
Cohen recommends extending your content audit to include all other content marketing outlets, including your company’s social media pages, and content hosted on websites like Slideshare. 2. Categorize by Type of Content If your company is blogging to generate new business, it pays to perform a critical evaluation of the category of content you’re producing. Kledzik recommends separating your existing blog articles and website pages into the following categories to determine how your outreach efforts stack up: conversion funnel While your company may shy away from Kledzik’s terminology of “Awareness, Trigger, Search, Consideration, Convert and Stay,” and gravitate towards terms like “top-of-the-sales-funnel,” it’s important to determine whether you’re creating enough content for existing leads, customers and first-time website visitors.
As Cohen points out, it’s simplest to evaluate on a page-by-page basis. The following graphic from Country Email List Boost demonstrates some of the fields you can include in your spreadsheet: spreadsheet Include a clear description of each website page, which will typically consist of the page or blog title, and URL. Other fields to include are space for notes on any changes made, number of inbound links, conversion rate, the CTA used, rich media types, keywords ranked on the page, views, and social shares.
Cohen recommends extending your content audit to include all other content marketing outlets, including your company’s social media pages, and content hosted on websites like Slideshare. 2. Categorize by Type of Content If your company is blogging to generate new business, it pays to perform a critical evaluation of the category of content you’re producing. Kledzik recommends separating your existing blog articles and website pages into the following categories to determine how your outreach efforts stack up: conversion funnel While your company may shy away from Kledzik’s terminology of “Awareness, Trigger, Search, Consideration, Convert and Stay,” and gravitate towards terms like “top-of-the-sales-funnel,” it’s important to determine whether you’re creating enough content for existing leads, customers and first-time website visitors.